Story.
Visibility.
Collaboration.
I help mission-driven, mom-facing solopreneurs and companies find uncommon, cost-effective ways to get more customers, cultivate profitable partnerships and build real community.
Business is Relationship.
The health of your business depends on getting new clients in the door. It’s not enough to be great at what you do…you need people to know about you.
And not just any people, but the right clients.
Peer relationships are how businesses super-size their growth in a sustainable way.
One single successful brand partnership can yield 100x or 1000x the growth and visibility of a single customer relationship. This is where I excel and how I work with brands. I’ll help you think in fresh and out-of-the-box ways to discover your best next type of partner. And if you stick with me, I’ll find them for you and put your collaborations into play.
All brands need to create organic momentum to defeat the initial inertia of an otherwise invisible idea, concept, or product. And once that boulder is rolling, the sky’s the limit.
Organic reach through strategic partnerships
After you figure out who you serve, the most important thing to think about is who serves your same audience in a different but symbiotic way?
What other brands share your mission and values?
01
Where are ‘your people’ already hanging out?
02
What fresh and out-of-the-box experiences would surprise and delight your audience?
03
Storytelling increases engagement between a brand and its audience, which drives revenue growth
Hi, I’m Heather
After working with thousands of Founders, Entrepreneurs and Creatives in the last 25 years, I’ve learned that no matter how excited they are about what they’ve created, most end up loathing the ‘marketing’ piece.
There are so many platforms, channels, apps, methods, tactics and strategies one could possibly implement, it’s easily overwhelming, confusing, and expensive. And instead of feeling energizing, it feels like a bottomless pit of trial and error to-do lists.
But when marketing is approached as a magical hunt for your next best partner and a joyous discovery of your new favorite customer, it can feel simple, fun, and revitalizing again.
When marketing is founded in relationship and storytelling at its core, the rest (social media content, list-building, SEO, etc.) falls into place and becomes the icing on the cake. Because everything serves one purpose: finding and engaging with your brand’s people.
I can help you get clear on your brand story and craft a roadmap for delivering that story to your audience in the most cost-effective ways: strategic partnerships and organic outreach.
“Entrepeneurship is a team sport.”
- Heather Anderson
If you’re a mom-facing brand who is craving increased visibility, user feedback, customer engagement, and of course sales and growth, I can help.
Get inspired.
On the Voyeurpreneur podcast, you’ll hear inspiring conversations that offers a window into the world of entrepreneurship.
