Hello, Mya Papolu, the innovative founder of Brandbass!
Hello, Mya Papolu of Brandbass!
As part of our quick, bingeable HELLO series, we get to meet Mya Papolu, the innovative founder of Brandbass, as she transforms the world of content creation and influencer marketing.
About Mya Papolu:
Mya Papolu founded Brandbass with a vision to empower small businesses to grow online through the support of their most passionate customers and to enable avid shoppers to create content that drives results for the brands they adore. A self-confessed shopping addict, Mya understands that traditional marketing copy and text reviews are no match for the persuasive power of customers sharing genuine video experiences with a product. Brandbass was born from her desire to help small businesses leverage this power and to provide a platform for sales enthusiasts to earn by advocating for brands they love.
Holding a BS in Engineering from Carnegie Mellon and an MBA from NYU Stern, Mya's career trajectory includes consulting at Deloitte, analytical roles at Chanel, and product management in high-growth startups. Her experiences have given her an insider's view of the inefficiencies and deceptions prevalent in the influencer economy, motivating her to establish Brandbass as a catalyst for a new digital sales gig economy. This innovative model fosters a mutually beneficial relationship where everyday people and small businesses collaborate for mutual growth.
Episode Summary:
Join us as we explore the innovative platform Brandbass with its founder, Mya Papolu. Launched in 2021, Brandbass represents a new wave in influencer marketing, prioritizing real content creators over traditional influencers. Mya explains how Brandbass seeks to connect brands with creators who produce authentic and high-quality content, suitable for social media and e-commerce platforms. She highlights the gig-based and enterprise models of Brandbass, catering to a diverse range of clients from small businesses to Fortune 50 companies. You’ll be able to hear the full conversation in a future Voyeurpreneur episode.
In our discussion, we cover:
- The inception and mission of Brandbass.
- The shift from traditional influencer marketing to a focus on genuine content creators.
- The unique process of creator onboarding and compensation.
- Brandbass's collaborative workflow and its benefits for brands and creators.
- The diverse applications of user-generated content across industries.
- Overcoming challenges in the influencer economy and the future of content marketing.
Links + Resources:
Learn more about Brandbass and its innovative approach to influencer marketing at Brandbass.ai
If you’re a business owner looking for content, check out pricing and sign up as a brand here.
For those interested in joining Brandbass as a content creator, sign up here.
Show Notes:
For more episodes and information about the Voyeurpreneur Podcast, visit our site. To get in touch or participate in our podcast, connect with Heather Anderson, Founder of The Club for women and non-binary founders, entrepreneurs, CEOs and creatives.
