Hello, Shradha Sud, the Founder of Akara!
Hello, Shradha Sud of Akara!
As part of our quick, bingeable HELLO series, we get to meet Shradha Sud, the innovative founder of Akara, as she redefines postpartum fashion and empowers women to feel confident and comfortable through solution-driven design.
About Shrada Sud:
Shradha Sud is the Founder of Akara, a brand that combines functionality and empowerment in maternity and postpartum wear. Starting her journey as a corporate attorney and new mom in 2015, Shraddha was inspired to address the lack of stylish and comfortable options for pregnant and postpartum women. From creating Mama Couture in India to launching Akara in the U.S., her mission has always been to provide solutions that enhance women’s confidence and support their changing bodies.
Full Episode Summary:
Join us in an inspiring conversation with Shradha Sud, the founder of Akara. Shraddha shares her incredible journey from practicing corporate law to revolutionizing postpartum fashion. Discover how her personal experiences as a new mom and entrepreneur led to the patented tummy-control leggings that are empowering women worldwide.
In our discussion, we cover:
- Shraddha’s transition from corporate attorney to entrepreneur and how pregnancy shaped her journey.
- The founding of Akara and its mission to provide innovative, solution-driven fashion for women.
- The challenges of navigating a male-dominated manufacturing industry.
- Insights into her patented tummy-control leggings and the importance of functional fashion.
- Shraddha’s vision for expanding Akara’s product line and the future of the brand.
- Marketing strategies, including leveraging organic growth, influencer collaborations, and Facebook ads.
Links + Resources:
Learn more about The Akara: https://akarashop.com
Discover Akara’s tummy-control leggings and other products: akarashop.com/products
Follow Akara on Instagram: instagram.com/akarashapesyou
Voyeurpreneur Information:
For more episodes and information about the Voyeurpreneur Podcast, visit our site. To get in touch or participate in our podcast, connect with Heather Anderson, Founder of The Club for women and non-binary founders, entrepreneurs, CEOs and creatives.
